How Greggs Has Revolutionized the Pastry and Bakery Industry

Greggs is an established bakery that is known for its low-cost bakery products. In the summer of 2018 Greggs will be a part of London Gatwick Airport. Greggs well-known Sausage Rolls are available for both travelers arriving at the airport as well as those that are located on the ground side of the South Terminal. This is the seventh time that Greggs has opened for business at the retail store located at London Gatwick Airport. Greggs Property director Tony Rowson stated, “We are actively following our strategy for property, which includes growing and diversifying our retail properties, which comprises rail, underground as well as airports.” This is Greggs’ debut venture into the south of England airport, making it the second busiest airport in Britain.

It took a lengthy time to create an airport-based Greggs. First location was opened at Newcastle located in England in the year 1982. Twenty years later, just seven Greggs locations are situated at airports. They include Manchester, Leeds East Midlands and Liverpool. Birmingham will soon join the ranks. The locations get great reviews from those seeking affordable satisfaction. But, this may go against many of the airport retail methods, which are geared to provide deals with higher margins as well as stronger branding internationally.

Greggs is a pillar of British heritage for over 100 years. They offer millions of sausage rolls , steak bakes, as well as vegetarian sausage rolls at their more than stores across the United Kingdom. Greggs joined forces with Primark which is a discount retailer to create a new business in the year 2000. The diverse business models allow the company to run businesses within small spaces like airports. It is crucial to take into account the satisfaction of passengers in managing retail stores in airports. That is where Greggs could play an important part.

The store offers a broad assortment of donuts, sandwiches and salads at franchise stores however, it’s working to launch new places where customers are able to shop, work and travel. Rowson said, “We continue to concentrate on introducing new, mobile locations where customers are able to shop, work and travel.” London Gatwick Airport provides short and long-haul flights, mostly for leisure travellers. The airport will change the position for Costa Coffee directly next to the gates to allow Greggs will be located in.

Greggs claims to offer an “welcome to home” to the company’s British customers who are being informed of Greggs and its services. Greggs will be able to evaluate its international offerings at the airport. It is a good indication that it is the best they have ever. Airports are trying to establish an unique “sense” of belonging, and this will have various results. It could help create a warm and welcoming environment to travelers from different countries that may not be acquainted with the Greggs brand. Greggs is pleased to have taken complete control of its supply chain , and is looking to welcoming its customers into the new business.

Greggs has moved from baking products to food-on-the-go and is now planning to open at the very least, new locations over the next couple of years. The year ended in December it made a profits in excess of PS million, with a percentage growth in the its fourth quarter. Roisin Currie, the Chief Executive Officer, predicted difficult market circumstances, however she stated that the firm’s business model would remain “highly pertinent” for those trying to manage their spending.


The planned Greggs Manchester Airport store is an important development that allows the business to grow its business. Greggs provides a familiar shopping experience for British customers as well as a unique shopping experience for tourists from abroad. Greggs is also ensuring that its clients receive the same top-quality services and food they’ve been accustomed to. You can be sure of a welcoming environment when they get to the airport because of the venture.

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